Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.

Coors Light is changing its name to Mondays Light ahead of Super Bowl Sunday. As part of the campaign, it misspelled "Refreshment" on a billboard ad.

One incident involved an I.V. pole and the other involved a feeding tube. Several studies have suggested that a diet rich in sugar and saturated fat can contribute to inflammation, potentially damaging brain cells and raising dementia risk.

The popular Denver-based beer company Coors Light is temporarily changing its name in preparation for one of the "Mondayest Monday to ever have Mondayed."