Coca-Cola aimed to engage and inspire Gen Z by launching the Y3000 flavour, a futuristic product that combines human creativity with artificial intelligence, in a bid to drive consumption and build ...

Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola ...

But there are also new elements. For instance, Coca-Cola Creations is described as “a global innovation platform that takes our iconic brand and lends it to new expressions, driven by collaboration, ...

Among brand marketers, Coca-Cola has led the way in a space that saw a surge in attention and investment following OpenAI’s debut of ChatGPT in late 2022. But the beverage giant’s early moves actually ...