Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
CNN15h
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...
Embattled fashion house Burberry reveals massive overhaul sending shares to an all-time high
Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...
Burberry shares soar 20% as new CEO pledges focus on fashion brands’ heritage
Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...
Burberry’s turnaround plan: what to make of shares jumping 22% despite losses?
Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core ...
btimesonline7h
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...