Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...

Burberry’s recently appointed chief executive officer has pledged to return the British fashion brand to its roots as a maker of trenchcoats and scarves, in a move welcomed by investors. Shares of ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

UK stocks rise as Burberry unveils a successful turnaround plan, rising 19% on day. Anticipation builds for speeches from ...

Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

The plan is to return to the brand's origins in outerwear, including trench coats and scarves with its distinctive Burberry check. A new outerwear campaign, It’s Always Burberry Weather, will involve ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core ...

Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...