Guest artist Dominic Fike portrays Jennie’s grieving beau at a funeral, where the K-pop star is being laid to rest in a baby blue casket. A series of flashbacks depict a number of untimely potential demises for Jennie,

The visuals show Jennie and Charles Melton as a couple in a toxic relationship and depicts how one cannot break away from such kind of love. The song is the first single from her upcoming debut full-length album Ruby,