IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24 and becoming the first brand to offer paid work on the gaming platform.

The immersive experience, which hits Roblox on June 24, will allow players to “experience working in Ikea’s virtual universe,” according to a press release shared on Monday. Ikea will also ...