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LeBron James Breaks Barriers as the First Male Athlete with a Barbie Ken Doll
A Cultural Milestone in Sports and Toys In a groundbreaking move that merges pop culture, sports, and social impact, LeBron ...
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Basketball Icon LeBron James Becomes First "Kenbassador"
The US basketball star becomes the first professional athlete to be named "Kenbassador" in collaboration with toy company Mattel. Here's what his Barbie doll looks like.