This collaboration is a brilliant move for Mattel to connect with fans beyond toys and movies, offering layered, story-driven experiences that celebrate their beloved brands like Barbie in new ways.

From the timeless Barbie logo to its diverse array of iconic dolls (special shoutout to Magic Earring Ken), Mattel has built ...

Diverse Snow White Remake Is Latest Film To Anger Anti Woke Crowd. Buy NEW Disney Holiday Princess Snow White Barbie Doll ...

produced Barbie movie in July, which it hopes will do the same as the movies that “turbocharged toy franchises from Transformers to Lego”. However, “analysts are reserving judgment” after ...