In recent news cycles, there has been a persistent and growing narrative that Trump's appearances are undisciplined , ...

To analyse and deconstruct these false narratives, Aristotle’s principles of rhetoric, particularly the use of syllogisms and enthymemes, provide a powerful lens through which we can expose the ...

It is here that we can turn to ancient Greek philosopher Aristotle, who invented the science of storytelling, and gave us precisely the tools we need to understand Trump’s rhetorical success.

To understand, democracy requires an appreciation of two basic factors. The first centers on the fundamental principles of a ...

As AI capabilities grow, so does the impending threat to millions of jobs. Here's what individuals can do to stay competitive ...

Boys are socialised from as young as four to reject deep connections in favour of performative masculinity. The result? A ...

Boys are socialised from as young as four to reject deep connections in favour of performative masculinity. The result? A ...

He said hearing rhetoric was like eating sweets and hearing authentic speech was like consuming something healthy but much less enjoyable. However, Plato’s student Aristotle was more realistic about ...

Forging unity is the ongoing work of American life. After an election, after an arduous legislative process, after more than ...

The core purpose of marketing is to persuade consumers to take desirable action. Human decision-making can be influenced in many ways, including the three rhetorical methods of persuasion known as ...