Aristotle’s rhetoric reminds us that true persuasion comes from the proper alignment of logic, ethics, and emotion. In the case of pro-Hamas rhetoric, however, ...

The term is attributed to the father of modern rhetoric, Aristotle, who named ethos, pathos, and logos as the three main modes of persuasion. Ethos is an argument’s credibility ...

In Rhetoric, Aristotle remarks that it is their simplicity that makes the uneducated more effective than the educated before a general audience:. It is this simplicity that makes the uneducated ...

Believe it or not, Campbell’s speeches have all the hallmarks of Aristotle’s theory of classical rhetoric, said James Holtje, an adjunct professor at Columbia University’s School of ...

Bust of Aristotle. Marble, Roman copy after a Greek bronze original by Lysippos from 330 BC. Wikimedia Commons, CC BY. We cannot pinpoint when the Poetics was written, although we assume it was ...