A bill that would tax digital advertising revenue on social media platforms has advanced in the California state legislature.

Expedia Group today announced a series of strategic travel partnerships aimed at expanding its footprint to additional ...

As I scrolled through my social media feed, a short video caught my attention. An elderly woman, fondly called Mama, reached ...

Mobile devices, social media platforms, and emerging technologies have ... industry practitioners and scholars with years of experience in the digital marketing field. “Through my research of digital ...

The Federal National Council - the UAE's consultative parliamentary body - recently heard that a regulatory policy had been issued that would lead to a ban on non-citizens appropriating Emirati attire ...

U.S. military recruitment has made a comeback following a downturn caused primarily by the COVID-19 pandemic, low unemployment and stiff competition from the private sector.

Three student teams recently took top honors during the first BYU Marketing Case Competition, sponsored by FamilySearch. Now, FamilySearch will incorporate ideas from the students’ campaigns into its ...

The growth of threads has been tremendous. I am especially excited for advertisers in Japan to use this. It is a culturally ...

Making virality a core part of your strategy can help you establish your brand as an industry leader, boosting sales and ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...