Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...

Discover how to leverage the first quarter of the year to establish a strong foundation for social media success. Learn to ...

Here’s an example of an agent using a lifestyle photo instead of a headshot on Instagram: If you want to save time, money, and effort marketing your brand on social media this year, these three ...

diverse features and strengths (see more). Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at ...

Discover how omnichannel marketing supports seamless customer experiences. Learn omnichannel strategies to improve engagement ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

Smart B2B marketing teams will include employees in their social media strategies, empowering them to become content creators ...

With the industry forecast to exceed 7 billion users by 2028, we know that if you’re not actively using social media in your marketing strategy, you should be – and you should start now.

You will establish a foundation in the basics of marketing and practice and learn how to execute successful social media strategies and campaigns. This certificate walks you through the fundamentals ...