PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

British e-commerce platform Asos has become the exclusive European wholesale partner to Australian fast fashion brand ...

Fast-fashion retailer Asos has received a vote of confidence after two leading credit insurers reinstated cover for its ...

Some super-rich landowners have estates which have passed down through generations - but other elites from around the world ...

Asos has seen two previous credit insurers reinstate their cover for Asos clothing suppliers as the fashion retailer ...

The growing disposable income in emerging markets, particularly among the middle class and affluent consumers, is a key driver in the Affordable Luxu ...

Looking to recreate the look of Molly-Mae Hague's sell-out Maebe button-up vest without the hefty price tag? Then you'll want ...

Jennifer dazzled in a stapless white gown that MacNeice found in Darlo Rentals - a dress rental company based in Ireland - ...

As someone who sucked her thumb until she was 30, I know that habits are difficult to break, but – hopefully – not impossible ...

For me, Chelsea Peers pyjamas are the epitome of comfort, and since first stumbling across them years ago, I've gone on to ...

Long skirts are still big news for 2025, and the 90s favourite maxi skirt for women has had a long overdue makeover. Shop the ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.