As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a deal with “National Cine-Media” which will allow the ad company to show a ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Movie experts say theater-goers can expect an average of 20-to-30 minutes worth of promos during the pre-show.

AMC Theatres plans to slash ticket prices in half every Wednesday starting July 9 for members of the loyalty program. The “50% Off Wednesdays” promotion will be available all day long at AMC locations ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...