While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

England can defend their UEFA Women's EURO crown by holding off World Cup champions Spain in a blockbuster 2025 UEFA Women's ...

As part of SportsCenter's "50 States in 50 Days" tour, we're spotlighting the top boys and girls hoopers to come out of Ohio ...

The USC Trojans have a large following and are one of the more popular teams in college football. USC has had historic ...

New York Liberty forward Breanna Stewart recently told USA TODAY why accepting "less" isn't an option for the WNBA's players.

The "MOTOR CITY SIEGE" would be an excellent and fitting name for Detroit's newest entry in the WNBA. The name itself ...

NCAA President Charlie Baker weighed in men's and women's basketball tournament expansion and whether any change could be ...

Ahead of the WNBA All-Star Game on July 19, Bustle spoke with nine athletes about the beauty essentials that keep them ...

Seattle Storm forward Nneka Ogwumike is one of the most respected players in the entire sport of women's basketball. This is ...

The Indiana Fever are temporarily changing up their look to celebrate the upcoming final season of the popular show "Stranger ...

Nick Wright put those who don't understand what the WNBA players are fighting for on blast, calling them "utter losers" in an epic rant.

Harvard economist Claudia Goldin, who focuses on the role of women in the American economy, has been advising the WNBPA in ...