Remember when you could unlock cosmetics and extra content by beating the game? Ubisoft would rather have you pay up.

Whether players agree with Ubisoft’s definition of “fun” or not, the company’s stance is now on record. For better or worse, monetisation remains a central part of its approach, and the reaction ...

Ubisoft has boldly claimed that microtransactions are making their premium games more fun, and unsurprisingly, nobody agrees.

Ubisoft's annual financial report isn't exactly "for us"—that is, people who like videogames and not stocks—but surely someone at the company had to know saying microtransactions make games "more fun" ...

As video game development costs continue to reach new peaks, Ubisoft has confirmed the massive budget behind Assassin's Creed Shadows, and the figure is over nine digits high. As fans who have rolled ...

As video game players around the globe pinch pennies to accommodate rising game and hardware prices, embattled French ...

Ubisoft argued that them putting microtransactions in single-player games to help skip progress makes them more fun.

With a budget exceeding €100 million, Ubisoft's latest installment in its flagship franchise is as expensive as it is ambitious.

Ubisoft has revealed in an annual financial report that it believes the microtransactions it puts in its games actually make their games 'more fun'.

Apple's rumored foldable iPhone could have the largest battery in a smartphone Apple has ever released, but also might be the ...