Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

After stumbling out of the starting gate in Big Tech’s pivotal race to create artificial intelligence, Apple will try to ...

It's not just Apple Intelligence. Tim Cook is trying to satisfy both consumers and the market, and pleasing neither.

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

Before Steve Jobs passed away in 2011 he named Tim Cook CEO of Apple. Cook lead the development of Apple Watch, HomePod, and ...

Apple's WWDC 2025 kicked off at 1 p.m. ET with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.