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The airline announced Monday that its new assigned seating will be available at the time of booking for flights beginning on January 27, 2026.
Southwest Airlines' transition to assigned seating follows recent policy changes including the end of their bags fly free policy, prompting mixed reactions from passengers.
On a flight from Chicago to Washington, D.C., last November, the passenger said she was the only Black person seated in an exit row when she was asked to leave.
Southwest Airlines will launch assigned seating in January amidst implementation of extra fees, legroom changes and boarding process changes.
Elliott Management is driving Southwest's transformation with revenue updates, seat selection, and cost changes to boost efficiency. Read more on LUV stock's Buy rating.
Southwest Airlines Implements Major Change to Signature Offering originally appeared on Parade. It’s the end of an era at Southwest Airlines.
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