Even when a business steadily brings in sales and secures deals, there are times when marketers will want to stimulate demand and boost sales of their products or service in the short term. This is ...

O que é o método AIDA? Criado pelo empreendedor e publicitário americano Elmo Lewis, o método ou metodologia AIDA é uma técnica desenvolvida para detalhar as fases pelas quais o consumidor passa ...

Project planning is essential in sales and marketing to track progress and keep team members focused on their goals. When plans are spread out over different Excel spreadsheets and dashboards, it can ...

Many sales strategies would lead you to believe that building relationships with prospects is an integral part of the sales process. However, the authors of “The Challenger Sale” book, Matthew Dixon ...

Anche quando un’azienda genera costantemente vendite e conclude contratti, vi sono momenti in cui gli operatori di marketing vorranno stimolare la domanda e aumentare le vendite a breve termine dei ...

With the help of leading sales experts who have years of sales call experience, we’ve prepared 25 cold calling templates (with tips) to implement into your cold calling processes right now. Sales ...

Die Telefonakquise gilt als die Königsdisziplin in Sachen Neukundengewinnung. Nicht nur gibt es diverse rechtliche Regelungen zu beachten, auch die Gesprächssituation an sich ist herausfordernd und ...

A sales plan is the first step toward defining your sales strategy, sales goals and how you’ll reach them. A refined sales plan is a go-to resource for your reps. It helps them better understand their ...

No two days are the same in the life of a sales rep. You’re often dealing with a variety of clients that want different things, have different budgets and have different reservations. It’s a lot to ...

A sales team is continually expected to perform in an increasingly competitive marketplace. Nobody feels this pressure more than the sales manager. They are the ones expected to drive their sales ...

In sales, many tasks are now managed through centralized cloud software, including CRMs, email marketing platforms and integration tools, making sales data readily available. Many global, ...

The real estate process can be time-consuming, frustrating and full of back-and-forth discussions between sellers, buyers and real estate agents. To streamline the process, it helps to know the ins ...