Excellent Publicity’s latest report outlines the evolving media consumption habits of Indian travellers and the strategies ...

With new flights to Europe set to launch, IndiGo rolls out a digital campaign featuring city visuals and industry-wide social ...

Team Pumpkin to lead digital strategy for MamyPoko Pants Bangladesh, covering social media, influencer campaigns, and ...

While it may not always be visible on the surface, conversations with several professionals across advertising and marketing ...

Dhingra joins Bestseller India after leadership roles at Crocs and Arvind Fashions, bringing over two decades of experience ...

New In-Scroll Display Ad Format uses a 50-50 layout with static visuals and interactive 3D elements to help brands present ...

New partnership enables advertisers to track carbon footprint of digital ads, aligning sustainability with media performance ...

The accusations, first reported by Bloomberg, claim that between 2021 and 2024, the two companies exchanged invoices for ...

Flipkart's exit marks a complete divestment of its holdings in ABFRL, which houses brands such as Pantaloons, Van Heusen, and ...

The deal is part of a broader trend among tech giants to secure clean energy for energy-intensive AI operations ...

Based on a survey of 345 business executives and 841 consumers across India, the Adobe report reveals that 23% of Indian ...

The enhanced product stack includes upgrades to Value Optimisation, a global rollout of Incremental Attribution, broader ...