The family of a Florida man who drowned while swimming off the coast in North Myrtle Beach says poor safety protocols and ...

This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain ...

NORTH MYRTLE BEACH, S.C. (WMBF) - North Myrtle Beach’s years-long lifeguard shortage has come to an end. North Myrtle Beach ...

A new lawsuit filed in Horry County alleges patterns of discrimination and retaliation at a Myrtle Beach vacation timeshare ...

The realignment project is a RIDE III project that aims to straighten Highway 501 at the Broadway Street intersection and align it with 7th Avenue North instead of Main Street. The entire realignment ...

Cavender’s Boot City’s new store in North Myrtle Beach is set to open this fall, located at 2301 Highway 17 S. Cavender's ...

Myrtle Beach-area club Capital Vacations is accused of racism, wrongful termination and retaliation by Jasmine Ray, a Black woman and former manager.

Todd Hilliard, 63, of Kernersville, was rescued from the water near 36th Avenue South in North Myrtle Beach on Friday ...

A Minnesota-based company that offers bike tours with an alcoholic twist in 60 North American locations is hoping to bring ...

From beach days to viral TikToks, Publix’s ‘Pub sub’ has become a Southern staple. Here is why this sandwich is a must-try favorite in the Myrtle Beach area.

A North Carolina man vacationing on the Grand Strand died Saturday at a local hospital after being pulled from the ocean a ...

The Horry County deputy coroner said he suffered from a sudden medical event that caused him to lose consciousness in the water.