However, there is a catch with the return of Fagan. He actually died in 2017, so NBC will be using AI voice synthesis ...

NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little ...

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NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

NBC Sports will use an AI-generated version of legendary announcer Jim Fagan’s voice in its upcoming NBA coverage ...

Amazon and Microsoft, OpenAI’s principal investor, are backing generative AI startups with hefty investments as well as ...

NBC Sports teams up with Jim Fagan's family to bring back the iconic announcer using AI technology for the NBA's return this ...

NBA Fans are not happy about NBC using AI to recreate the voice of deceased promo announcer Jim Fagan for the league's ...

This fall, the NBA will return to NBC for the first time in more than 20 years, and the network is working hard to recall the ...