Microsoft promised in a strange ad campaign last year that it would bring Xbox Game Pass to more than just its own gaming brand's hardware thanks to Xbox Cloud Gaming. One of the previously announced platforms that it said would gain the ability to run Xbox Game Pass was smart TVs from LG.

Microsoft revealed earlier this year that LG TVs would get access to Xbox Cloud Gaming, and now the Xbox TV app is rolling out to select LG smart TV models starting today. The Xbox app will let LG TV owners stream Xbox games directly to their TVs,