Atlanta Falcons defensive coordinator Jeff Ulbrich publicly apologized on Wednesday for the prank call made by his son, Jax Ulbrich, to Shedeur Sanders while the Cleveland Browns quarterback was waiting to hear his name called in the 2025 NFL draft.

Jeff Ulbirch took the blame following the NFL’s heavy fine for his son’s NFL draft prank call to Shedeur Sanders. The Falcons defensive coordinator publicly apologized on Wednesday, not long after the league’s hefty $100,000 fine for him and $250,000 for the Atlanta franchise, emphasizing that he was to blame for the incident.

The Atlanta Falcons' defensive coordinator Jeff Ulbrich became a hot topic in sports circles this past week amid reports of his son Jax's prank call on Cleveland Browns quarterback Shedeur Sanders. Jax Ulbrich called up Sanders pretending to be an NFL general manager and later apologized for the stunt as Sanders was drafted by the Browns.