Apple may not be able to avoid raising the price of the new iPhone. Questions linger about how expensive it could get.

Apple's iPhone 17 series, launching Sept 2025, features a new UI, redesigned Pro models, upgraded cameras, and potential price hikes due to tariffs.

The iPhone 17 is expected to keep a familiar design, now with a larger 6.3-inch screen. The iPhone 17 Air, however, could debut with a stunningly slim 5.5mm profile and a larger 6.6-inch display. A new horizontal camera bar design may set it apart visually. (Image Credit: @theapplehub)

Another option is that the iPhone 17 will get a display refresh rate increase, but to a lower number like 90Hz. That would offer some additional smoothness over current basic iPhones, but not as much as a Pro model.

Phone 17 is expected to debut in September The smartphone is expected to feature a larger 6.3-inch 120Hz OLED screen The iPhone 17 lineup could see a price hike for the first time in years

Get the latest on the iPhone 17 Pro: thinner bezels, periscope camera, 120Hz display, and more. Find out why it’s worth the hype!

It's now claimed that Apple's previously rumored AI-based battery management system for iOS 26 will be introduced at the iPhone 17 Air launch.

Commentary: Battery life takes a hit on thin phones. But Apple's new AI-powered feature could mitigate the blow on its rumored skinny device.

For years now, Apple has launched the base model iPhone at $799 – but in 2025, more and more signs are pointing towards prices being increased for the introduction of the iPhone 17.

Apple might improve the wireless charging speed on all iPhone 17 models, which is great news for buyers interested in the Air.

Apple's new smartphone lineup could feature a redesigned camera bump, a higher refresh rate and a fresh color.