Navigating the whirlwind of Gen Alpha trends can feel perplexing, but it holds the key to deeper connections with your teen.

The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

"I can't stand the way Gen Z is always critical of everything millennials do. They hate the way we dress, the way we dance, ...

After Gen Z (1997-2012) and Gen Alpha (2013-2024), the new kids on the block are Gen Beta (2025-2039). Analyses from across ...

Move over, Gen Alpha! As we welcome the magic of 2025, we’re not just starting a new year—we’re also ushering in an entirely ...

“We have panels in the UK, the US, and even China, and we believe that face-to-face contact is still essential. It’s where we ...

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Baby Grace was born at 4:10 a.m. on Jan. 1, 2025, to proud parents Amanda and Joseph. PIH Health Whittier Hospital welcomes ...

Gen Beta is thought to include individuals born between 2025 and 2039, according to McCrindle, a research organization ...

Generation Beta needs a rebrand, and they haven’t even been born yet.

Caden Vittorini launched a life coaching and motivational speaking business within the last couple of years called Vitt Factor. He is also a TEDx Speaker, Author of “Becoming the 1%” and is a ...

Candy Ruby Bol Vasquez and Vladimir Rodriquez are the first Southwest Florida babies of the year and their generation.