The beer brand that's "Made to Chill" is getting in the fashion business, and it's pretty cool. Coors Light is introducing ...

To keep even more of the wedding party chill, the brand is also introducing the BrrrTie – a chilled neck accessory that ...

Coors Light has a pair of new fashion items for those attending weddings over the Summer, as you can get the Cold Tux and ...

The Cold Tux and Brrr Tie are inspired by a moment from Coors Light’s recent ad campaign, where two groomsmen help wedding guests “choose chill” in the heat of a summer wedding, said Erika Berg Henty, ...

Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.

Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its ...