Truly creating a great culture, deciding on core values and sticking to them, takes constant effort. Hsieh famously asked all of his employees to weigh in on Zappos' 10 core values. He also hires ...

But when you're booting up at Zappos, there's a culture-building third step called the Face Game. The game goes like this: A picture of a fellow employee pops up, and you're asked to guess the ...