WhatsApp has confirmed it's making a major change to its chat app, which will mean users across the globe will suddenly face ...

Promoted Channels: WhatsApp will begin surfacing new Channels in the directory, giving admins a way to enhance their ...

WhatsApp introduces ads and channel subscriptions in the Updates tab, but reassures users that private chats remain fully ...

Today, @WhatsApp is introducing new features in the Updates tab (like channel subscriptions, promoted channels and ads in ...

New Delhi: WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift ...

Meta has begun rolling out ads on WhatsApp for the first time, starting with its Updates tab. The move also includes channel subscriptions and promoted content, all outside private chats.

WhatsApp has officially announced that ads are coming to the popular messaging platform. All you need to know about the new ...

This represents a notable change for the platform, considering its founders, Jan Koum and Brian Acton, had committed to keeping WhatsApp free from advertisements.

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad features will appear in a section called Updates, which is a separate tab ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...