WhatsApp will introduce advertising features. This marks a shift for the messaging platform. Meta aims to monetize WhatsApp's ...

Users and regulators have kept a close watch on whether the social media giant would seek to monetise an app that was ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

The company pledged never to sell or share phone numbers with advertisers, and confirmed that personal messages, calls, and ...

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed ...

The ads will appear in WhatsApp’s “Updates” tab, a section that’s separate from a user’s inbox and private conversations.

Meta’s plans to make WhatsApp a big business involve online ads, marking a major change for the communications app whose previous owners shunned advertising.

The Updates tab is where you discover something new on WhatsApp – whether that’s a friend’s status from their wedding day or a creator’s entertaining channel – and it’s now used by 1.5 billion people ...