The addition of ads is a stunning reversal of one of its founding principles. The tech giant looks to wring more revenue from ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its ...

Meta is bringing advertisements to WhatsApp, marking a major shift for the globally popular messaging app. WhatsApp will now have ads on its Updates tab, Meta announced in a blog post on Monday, June ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...