The most essential visual asset to Western Michigan University’s brand is the logo. It identifies us, represents us and assures audiences that WMU stands behind the content. It is the most ...

Yes, and that's OK. We have introduced one truly new element: the typesetting of "Western Michigan University." Everything else is a refinement or removal of long-existing elements. Right now, we have ...

Trademarks and Licensing exists to protect and promote the marks, names and logos of Western Michigan University. Trademarks are critical to the integrity of our brand. To protect this integrity, all ...