PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hands up, I have never bought a piece of clothing from a supermarket. And yet, earlier this week, I found myself wearing a ...

But since baggy barrel leg jeans and voluminous wide leg denim seems to be dominating at the moment, where does that leave ...

French women never clean these 15 timelessly chic ‘boring’ basics out of their closets and they start at just $17 — details!

Catwalk pieces may be designed for towering teenagers, but high street collections don’t always cater to longer proportions ...

Christopher Kane is a renowned Scottish designer, celebrated for his innovative and bold approach to high fashion. From his humble ...

And with this trend's clear trajectory into spring, it's not just a winter flex—it’s a smart investment. Buy now, wear ...

British luxury label Represent has unveiled its first-ever, fully-realised womenswear line, a stand-alone edit that it says ...

On Monday, the fabulous Jane Moore looked incredible as she took to Instagram ahead of her stint on the Loose Women.

The in-between weather means it's time to don your trench coat. Shop our round-up of the best trench coats for women from ...

Oversized sweaters don't have to be bulky. and to prove it we found 15 stylish options that you'll want to live in all winter ...

A MAJOR fashion chain with 180 UK shops has shut one of its branches after 21 years. FatFace has pulled down the shutters of ...