This has come to fruition via two key changes in what has been dubbed a "rugged rebrand" - and fans have gone wild. Prince William sparked a royal fan frenzy back in August when he first showcased ...

The Undertaker, one of the most iconic figures in the entire history of professional wrestling, thinks that the early 2000s rebranding of the WWE was actually an improvement for the company.

Despite rebranding as a popular seafood menu item, the recipe and appearance of the snack aren’t changing. Goldfish explained in a press release that the “much more adult” name is to ...

THE former Hyatt Regency Saipan will reopen as a Sheraton hotel based on a memorandum of agreement signed by MB Capital LLC and Starwood Asia Pacific Hotels & Resorts, an affiliate of Marriot ...

Discover effective rebranding strategies to breathe new life into your business and captivate your audience. Boost your company's image now! We've all experienced that sinking feeling when you realise ...

Leading a rebranding effort can be daunting, but securing buy-in from internal teams is crucial for success. Here's how you can foster support and enthusiasm: Communicate the vision: Clearly ...

When a brand undergoes a rebrand, it's essential to adjust your copywriting tone to reflect the new brand identity and values. Here's how to seamlessly update your tone: Understand the new brand ...

Viad plans to rebrand as Pursuit post-sale, focusing on its attractions and hospitality segment with strengthened financials. The purchase price will be adjusted for cash, debt, debt-like items ...

The Malaysian United Democratic Alliance (Muda) is embarking on a rebranding exercise to re-emphasise its commitment to social democracy principles. As such, the party’s acting president Amira ...

Diamond Sports Group, the parent company of several regional sports networks, has closed a partnership deal with American sportsbook FanDuel. On Oct. 21, Diamond Sports Group's Bally Sports will ...

Detroit sports fans can officially say goodbye to Bally Sports. Diamond Sports Group, which owns Bally Sports and broadcasts Detroit Tigers, Red Wings and Pistons games, announced Friday that on ...

Parent company Diamond Sports Group and FanDuel just announced a partnership that will rebrand 16 regional sports networks as FanDuel Sports Network. The change takes effect on October 21.