Starbucks CEO wants to give customers 'the right vibe': Changes coming to stores, menu
With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...
Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
Starbucks CEO Tells Workers to Step It Up After Layoffs
Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...
Starbucks Just Gave Its Employees a Very Blunt Message, and Taught a Key Leadership Lesson
Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...
Starbucks CEO Defends Diversity Efforts at Investor Meeting (1)
Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...