With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...

Since taking over as Starbucks' new CEO, Brian Niccol has emphasized the need to bring the company back to its roots by focusing on its core products and personalizing the coffee shop experience ...