Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ...

Starbucks CEO Brian Niccol said during a shareholder meeting that the company will continue to focus on diversity efforts, ...

Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.

Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

It's been over year since Seattle coffee giant Starbucks agreed to start negotiating a national contract with the union ...

Starbucks has named a new chief financial officer as part of its larger turnaround effort. Starbucks Chairman and CEO Brian ...

Starbucks (SBUX) CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to attract customers back into its stores. Over the past year ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days.