An Effingham woman who owns seven other bridal shops has lifted the veil on her eighth location, opening Wild Rose Bridal at 308 N. Center St. in downtown Bloomington.

APPLETON – The owner of Ivory Rose Bridal Boutique is moving beyond wedding dresses and tulle with a new downtown store.. Marissa Knuth opened Ivory Rose, 103 E. College Ave., in 2019 and on ...

An Effingham woman who owns seven other bridal shops has lifted the veil on her eighth location, opening Wild Rose Bridal at 308 N. Center St. in downtown Bloomington.

Wild Rose Bridal employee Leslie Loftis poses for a photo with an "I said yes" sign on Saturday, Jan. 4, 2025, at 308 N. Center St. in downtown Bloomington.