“When Pepsi entered the market in 1898, initially branded as Brad’s Drink, it faced the challenge of competing against Coca-Cola’s established presence,” Donna Wertalik, professor of ...

“This strategy resonates particularly well with younger demographics seeking alternatives to traditional cola drinks.” Fast forward a few months and Pepsi delivered more bad news following the ...

The unpredictability of President Trump’s stop-start trade offensive is paralyzing companies on just about every front except ...

Pinsent Masons, Greenberg Traurig, Al Tamimi & Company and Pepsi-Cola International were the big winners at this year's Middle East Legal Awards, which took place at the Conrad Dubai on April 30 ...

Coke stock is up 16%, easily beating the 5.5% loss in the S&P 500, while Pepsi is down 12%. That is counterintuitive because ...

For the first time since 1975, Pepsi Co. is bringing back its iconic Pepsi Challenge to test an age-old debate on whether ...

Pepsi has announced a new lineup of female global ambassadors ahead of the summer football season. Existing ambassador Leah Williamson is joined by Alexia Putellas, Lauren James, Caroline Graham ...

New Delhi: Pepsi has announced its new roster of global female football ambassadors. Existing global ambassador, Leah Williamson, will be joined by Alexia Putellas, Lauren James, Caroline Graham ...

Coca-Cola Company (NYSE:KO) moved higher in early trading on Tuesday after beating organic sales estimates with its Q1 ...

(It was in the 1990s that Pepsi and Coca-Cola re-entered the Indian market.) Campa Cola has since the Reliance deal managed to build a following among a newer – and younger – consumer.