Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s the type of ...

Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides ...

As GDPR looms over the marketing industry, B2B brands are waking up to the power of paid social media as a less hazardous way to target and engage with their audience. Alex Clarke looks at three paid ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

Paying to get published has become part of the modern content economy, but pay-to-play isn't the problem. The problem is bad storytelling.

-Paid: Targeted Reach and Enrollment Growth While organic builds trust, paid social media opens the doors for massive reach and targeted conversions. Platforms like Instagram and Facebook let them ...

Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...

NEW YORK CITY, NY / ACCESS Newswire / December 9, 2025 / #paid, a leading creator-marketing platform powering campaigns for top brands, has been named Creator Marketing Platform of the Year and Social ...