In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The USC Trojans plans to debut Nike Kobe 6 football cleats in a player-exclusive colorway against the UCLA Bruins.

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Ever since agreeing on a new deal with Nike, Vanessa Bryant has always ensured to honor Kobe and Gigi’s legacy. The post ...

The Jordan Heir series “builds on Jordan Brand’s legacy of innovating with the female basketball player at the forefront, beginning with the 1998 release of the women’s Air Jordan OG — the first model ...

The collaboration consists of two bold colorways of the Nike Air Max Sunder retro designed in partnership with Kids of ...

This man is credited for signing the great Michael Jordan to a $2.5 million deal with Nike back in 1984 ... Part of the deal is a signature basketball shoe for the reigning WNBA Rookie of the ...

The Chef has a new all-time starting five. The internet loves starting-five debates. That means arguments about who you’d want to roll out on the floor ...