Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...

XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...

"That Nike ad kinda represented old feminism. I don’t think anyone is telling women in sports they can’t champion their sport," Liilii explained. "Fake feminism," "pretending to care about ...

Madness lost one of its most transcendent heroes because of an injury. JuJu Watkins won't play again in this tournament, and ...

Nike is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new ...

On Tuesday, Zheng helped promote the new Nike Alate Bra. The official Nike Women's Instagram account shared four pictures of Zheng modeling the bra and other tennis gear. (Although her eager fans ...

The shoe company has run into a slump, but a partnership with Kim Kardashian could be a step towards a turnaround.

Nike recently released a massive Super Bowl ad for women's sports. What did you think of the commercial? Why did it work? I think because this is a time in sports where people want that ...

and why monumental moments for women, like Nike's "So Win" Super Bowl ad, matter so much. I think it's really to spread the stories around these incredible women and the things that people are ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one ...