This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

The Heir Series is the lowest shoe in Jordan Brand’s basketball lineup and has been designed to enable the kind of running ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

This man is credited for signing the great Michael Jordan to a $2.5 million deal with Nike back in 1984 ... Part of the deal is a signature basketball shoe for the reigning WNBA Rookie of the ...

Debuted in 1995, Jordan's 11th signature sneaker has withstood the test of time. As fashion trends come and go, the Air Jo ...