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In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Nike Black Friday 2024 deals you have ever seen. This year, the sale opens on November 29 and goes on for four days.

Have the Three Stripes truly surpassed the Swoosh in the sneaker wars? The data does suggest some very intriguing numbers.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The Chef has a new all-time starting five. The internet loves starting-five debates. That means arguments about who you’d want to roll out on the floor ...

Jordan Brand and Nike are preparing for another benchmark year in 2025 as ... synonymous with the timeless Air Jordan 11 and ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

A first look at the canceled Air Jordan 1 Medium Olive has surfaced, with the sneaker possibly never released. Meanwhile, ...

Tattoos have long been a part of the culture of the NBA. From Allen Iverson's iconic tats to LeBron James' extensive ink ...