Follow Mister Softee NorCal on Instagram or go to mistersofteenorcal.com for the local truck schedule.

In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used – heavy-duty Ford-based ...

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

SANTA BARBARA, Calif. - A specially designed ice cream treat at Mister Softee in Santa Barbara is generating donations to help those facing breast cancer. An employee's aunt who passed away from ...