It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

Copilot's chatbot service, Windows Recall, and other AI-related functionalities could soon become known simply as "Windows Intelligence." According to a recently surfaced reference included in a ...

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.

Every marketing professional knows that authenticity is one of ... as well as identify a diverse bench of spokespeople to ...

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...

Spot's new CTO is a long-time engineering leader from Amazon, Microsoft and elsewhere, and Expedia's CFO steps down from her ...