A study by ATD and the ROI Institute called Measuring for Success: What CEOs Really Think About Learning Investments found ...

Vikrant Bhalodia Head of Marketing & People Ops, WeblineIndia Measure Real-World Impact Measuring the return on investment ...

Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But there’s another reason marketers ...

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s ...

Experts from Google and Merkle share why analytics will become a strategic priority for UK marketers in 2025, with a look at ...

In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, ...

In the new modern digital era, legacy systems remain the backbone of many organizations, yet their maintenance incurs high costs. As technology advances, businesses must modernize applications to stay ...

Employers should take a targeted approach to their mental health strategy: Measure the efficacy of a current mental health benefit offering, and address other workplace-specific issues to prevent ...

In terms of ROI measurement, the partnership's initiatives are grounded in HSBC's net promoter score (NPS), according to Shum, which assesses the likelihood of its customers recommending the bank ...