A study by ATD and the ROI Institute called Measuring for Success: What CEOs Really Think About Learning Investments found ...

In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, ...

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s ...

Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of ...

Experts from Google and Merkle share why analytics will become a strategic priority for UK marketers in 2025, with a look at ...

In terms of ROI measurement, the partnership's initiatives are grounded in HSBC's net promoter score (NPS), according to Shum, which assesses the likelihood of its customers recommending the bank ...

Guest blogging has become a cornerstone of modern content marketing strategies. It allows brands to expand their reach, build authority, and drive traffic to their websites. However, the true value of ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say it’s time to rewrite the rulebook.

Guest posting has become a cornerstone of content marketing strategies. It’s not just about building backlinks or increasing domain authority; it’s about creating meaningful connections, establishing ...

Vikrant Bhalodia Head of Marketing & People Ops, WeblineIndia Measure Real-World Impact Measuring the return on investment ...