In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, ...

Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of ...

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

In terms of ROI measurement, the partnership's initiatives are grounded in HSBC's net promoter score (NPS), according to Shum, which assesses the likelihood of its customers recommending the bank ...

Guest blogging has become a cornerstone of modern content marketing strategies. It allows brands to expand their reach, build authority, and drive traffic to their websites. However, the true value of ...

Guest posting has become a cornerstone of content marketing strategies. It’s not just about building backlinks or increasing domain authority; it’s about creating meaningful connections, establishing ...

Not only do they disagree on ROI, but also about who holds primary responsibility for AI and technology investments.

Wisconsin taxpayers receive some of the best return on investment for the tax dollars compared to the rest of the nation. A ...

Those professionals working in thought leadership now have a number to show. Gone are the days that thought leadership's value must be been taken on faith.

Eight easy steps to embark on the transformative journey of harnessing AI for meetings and events, from meetings industry ...

Email has gotten complicated. Is the platform your email team is using equipped to handle it? The post Is your email platform ...