In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.

and Mattel hand ... The Gist: Barbie opens with an utterly nuts homage to 2001: A Space Odyssey, narrated by Helen Mirren. It shows us little girls smashing baby dolls as Mirren ruminates on ...

It was "refreshing" that MJ was unique and strange, she continued ... In resemblance to Zendaya's Oscars appearance, Mattel rewarded her with her own Barbie. The doll is part of the Barbie "Sheroes" ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

The LeBron Ken doll is part of Mattel’s new Barbie Signature “Kenbassadors collection,” which celebrates the influential Ken figures who create positive change and contribute to a better ...

Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to have a Ken doll modeled in his likeness. The newly introduced doll will ...