Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

Let’s dig into the relative performance of Mattel (NASDAQ:MAT) and its peers as we unravel the now-completed Q1 toys and electronics earnings season.

Watch: OpenAI CEO Sam Altman, other executives give opening statements at Senate AI hearing 20:11. Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as ...

Mattel Inc. (), the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools to design and in some cases power toys and other products ...

The collectibles will be available starting July 24, and include the DeLorean from 'Back to the Future' and the "bigger boat" scene from 'Jaws.' ...

According to federal data, more than 75% of toys sold in the U.S. come from China making it one of the most vulnerable to ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s ...

OpenAI, the parent company of ChatGPT, has struck a deal with Mattel where the prominent toy maker will use artificial intelligence tools to “develop a series of products and experiences,” the ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of the year. In a new collaboration announced this week, Mattel confirmed ...

Mattel combines its film and television units to form Mattel Studios, aiming to produce engaging content inspired by beloved toy brands like Barbie, Hot Wheels, and Masters of the Universe. Led by ...